Optus Style Guide

I worked on the Optus Style guide and digital design oversight board at Optus for quite a few years. This was done in conjunction with working on other projects such as prepaid, postpaid mobile, Optus Sport and Netflix launches. We wanted to create a singular place for all of the Optus brand elements, where previously the regular process had been brand emailing PDFs to various teams. This was obviously inefficient and was leading to design inconsistency across our products and designs.

• Creative Direction

• User testing

• Design

• Responsive Web